NFT Offerings Abound - from Shopify to Tom Brady
Shopify allows merchants to sell NFTs and Autograph merges with strategic partners
Shopify Will Allow Merchants to Sell NFTs Direct to Consumers
Shopify is a multi-national e-commerce platform for online stores and retail point-of-sale systems. They are the marketplace for over 1.7 million businesses and will now allow their storefronts to offer digital goods of crypto collectibles and NFTs. This is great news for artists and entrepreneurs. This will afford them opportunities to streamline their sales process; many will no longer have to rely on 3rd party platforms to host their offerings while having more direct relationships with their customers and fans.
Shopify president Harley Finkelstein tweeted about the new change on July 26 stating: “If you’ve spent one minute on the internet this year, you’ve seen a lot about NFTs. We are making it easier for our merchants to sell NFTs directly through their stores.” Finkelstein also noted that one of the first sellers to be able to use this feature will be the NBA’s Chicago Bulls.
Shopify’s decision to allow direct sales of NFTs opens the door for much wider and quicker adoption. This is yet another indication that NFTs are being embraced and making their way into mainstream channels offering more than just art, but experiences, collectibles, forums, and more.
Tom Brady is the Co-Founder of NFT Platform: Autograph
NFL pro quarterback and 7-time Super Bowl champion, Tom Brady has co-founded an NFT platform, Autograph, which has strategically partnered with Lionsgate and DraftKings. Through the partnership with Lionsgate, the entertainment media giant, Autograph will be able to offer digital collectible content based on TV and movie franchises. Similarly, DraftKings, a sports wagering company, will provide opportunities with sports affiliates and will host a DraftKings Marketplace with its existing and new customers.
Autograph’s first collections will focus on Lionsgate’s flagship entertainment properties including “John Wick,” the “Hunger Games,” “Twilight Saga,” “Mad Men,” and “Dirty Dancing.”
Furthermore, Autograph announced exclusive multiyear NFT deals with the likes of super-star athletes, Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk, who will not only be part of the NFT content but will be joining the advisory board at Autograph as well. Dillon Rosenblatt, co-founder and CEO of Autograph states: “Our team is dedicated to providing value to our users through an offering defined by creativity, simplicity and fun as we work to usher in a new era of digital collecting.”
Autograph’s NFT platform is expected to officially launch later this summer. At this time, users can sign up as members and tokenize their names for free. The DraftKings Marketplace will also launch this summer and will present curated NFT drops, secondary-market transactions, and give its customers the ability to buy, sell, and trade using their existing DraftKings account. Matt Kalish, DraftKings co-founder and president claims: “The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide.”
These initiatives, revolving around the adoption and excitement that NFTs offer, reveal that a new emergent market is underway and taking hold. This market will be able to provide revenue streams, unbounded creativity, and collaborations for all kinds of IP owners, artists, athletes, entertainers, and social media stars. Change is on the horizon…get ready!
Stay Curious!
~NFT Art Source
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